Tuesday, December 6, 2016

The Role of E-Health in the Lives of Older Adults

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Older adults and technology. Can they get along?

It seems that the age group that is associated the least with high technology is the older population. But is it really true that new technology is not compatible with the elderly? When it comes to e-health or healthcare technology, this may not be true. Older adults today make great effort to become tech-savvy especially when it is for health-related reasons.

Here are some ways in which tech-savvy older adults have benefitted from e-health and healthcare technology:


An article titled “E-health for older people” describes a study conducted to test the effectiveness of promoting health among older adults using the Internet and other electronic means. A four-week program was designed to teach older adults basic computing skills and increase their interest in seeking health-related information. It was found that by the end of the study, the participants expressed that they had a positive experience while seeking health-related information using the Internet. The older adults that took part in the study also felt that they knew more about their health then they had previously known. This study shows that technology-based health information can effectively promote health among older individuals.


Technology has also been used to increase access to healthcare especially for older adults and individuals living in rural areas. Many telehealth services have been extended to older adults to help increase their access to healthcare. Though this method of providing care does not necessarily decreases healthcare costs, it increases patient satisfaction by allowing them to be monitored by nurses and doctors in the comfort of their home. Studies have found that these telehealth services have significantly increased medication compliance among older adults and made it easier to socially engage older adults.


Seniors are the most avid consumers of health information. For this age group, the Internet can serve as a major source of information. A study predicted that as the baby boomer population ages, the Internet will become a primary tool for collecting health information for the elderly population. This collection of information can include anything from prescription drug prices, treatment options, specific illnesses, and searching for health providers. For one in five of every senior citizen, the Internet is already a source of health information.

With that being said, the challenges of connecting the older population to e-health are not few. Limited finances, fear of computers or smartphones, problems with hearing, vision, cognition and manual dexterity, and lack of awareness can prevent senior individuals from using e-health technology as a resource. These roadblocks must be considered when discussing older adults and healthcare technology.

Written by contributor Rida Haider 

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Tuesday, November 29, 2016

Ritesh Patel Joins as Keynote for ePharma Summit 2017

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Ogilvy's Chief Digital Officer, Ritesh Patel, has officially joined among the growing list of health care professionals and digital marketers expected to speak at our annual ePharma Summit 2017.

Prior to Ogilvy, Ritesh spent 5 years as the Global Head of Digital and Innovation for inVentiv Health, a global healthcare services organization with offices in 40 countries.

What can you expect to hear from Patel? The digital marketing expert will focusing on  the IoT

For more information on Mr. Patel and his professional background, please visit our website >>> goo.gl/OVNqOb

This year, the three-day summit will kick off at New York City's Intrepid Sea, Air & Space Museum on March 6, 2017 and close at The Times Center on March 8, 2017.

Make sure to also download our brochure >>> goo.gl/SXJ6tq

Don't miss the opportunity to network with 800 pharma, agency, technology and solution providers leading digital transformation in the pharma and healthcare ecosystem.

Registrations are now open >>> goo.gl/eoYlV4

Related Article:
Jay Baer Announced as 2017 ePharma Summit Emcee & Keynote

Monday, November 21, 2016

New Technologies that are Changing Healthcare

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Affordable care act's have a new model, and it has hospital leaders looking for efficient ways to improve the quality of care while at the same time reducing the cost. While there are hundreds of technologies that have emerged and are improving the way care is delivered, only a few are really beneficial to both the patient and the caregivers.

1. Mobile Stroke Units
Statistics show that one in three patients that have the 911 called because they have suffered a stroke do not make it to the ER alive. Even more worrying is the fact that when an ambulance is directed to a lesser crowded ER; the patients are more likely to die within the year. These are some of the reasons that motivated the people who invented the mobile stroke units to make it happen. MSUs use ambulances that are specially outfitted and telemedicine to perform blood tests, CT scans and TPA before the patient gets to the hospital. As a result, the chances of the patient’s survival increase by 70 percent. The possibility of the stroke recurring is also lowered significantly.

2. Miniature leadless pacemakers
Pacemakers are a lifesaver for patients with problems such as arrhythmia. However, the conventional pacemaker implantation comes with its own risks. These include clot development, pacemaker infections, air leaks and pacemaker malfunction. These are conditions that affect one in 50 to one in 100 pacemaker patients. The new leadless pacemakers are smaller than the conventional ones making them less likely to create problems. They are also implanted on only one of the heart chambers, making the procedure less risky.

3. Wireless Wearable Sensors
The introduction of Smartphones brought along the possibility to create phone applications that would help monitor people’s health from a distance. These apps range from the simple wellness apps that measure one's exercise levels per day to more important apps that help manage chronic and life threatening conditions. The wearable sensors send real time data to hospitals about the condition of the patient and when properly utilized, could help manage their health.

4. Warm Donor Organ Perfusion Systems
It is estimated that 6,000 people receive organ transplants every year. Unfortunately, another 1,500 die while waiting for their turn. One of the reasons these patients do not get the organs in time is that most of the organs get ruined in the process between harvesting and being delivered to the recipient. The new technology will allow for perfusion which will improve the viability of the organs as they get transported from the donor to the recipient. This will significantly reduce deaths that can be avoided.

5. 3D Printing
The development of 3D printing holds a lot of promise to the medical community. Researchers at the UCL School of pharmacy have been experimenting with the concept.
Through 3D printing, it will be possible to develop prosthetics and other devices that aid patient recovery within a matter of minutes. The accuracy that has been exhibited by 3D printing in other areas of fabrication is enough evidence that its introduction to the world of medicine will bring many benefits. For now, MedShape has gotten FDA approval to use a 3D device that treats bunions. Bigger and better things are expected to follow. Other technologies that belong here include enterprise imaging technologies for scans, MRIs and X-rays.

6. Telepresence and Telemedicine
The most venture capital investment in medicine in the year 2014 went to telemedicine. Firms such as Doctor on demand are making affordable and reliable primary care for patients. The clinical development process is also making a lot of gain from the advent of telemedicine.

For these technologies to achieve their desired goals, they will have to:
• Speed up the clinical development process.
• Communicate simply and easily to stakeholders in the medical community.
• Create new business models
Only by making these changes will the new technologies maximize their usefulness to their patients and improve the manner in which healthcare services are delivered to mankind.

Related Articles:
How is Point-of-Care Ultrasound Changing Healthcare?
Transparency in Healthcare: Marketing vs Strategy
More HCPs Opting for Digital Technology During Clinical Trials
Four Consumer Trends Impacting the Healthcare Market 

Monday, November 14, 2016

Jay Baer Announced as Emcee and Keynote for ePharma Summit 2017

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Dubbed the "world's most inspirational marketing and customer service keynote speaker", Jay Baer, has officially joined ePharma Summit 2017.

Baer will keynote and emcee during the course of our 3-day summit, beginning March 6 until March 8, 2017.

What are some important fun facts you should know about Jay? Not only is he a renowned business strategist, but he is also a New York Times bestselling author of five books.

He is:
  • An entrepreneurial success story, having started five multi-million dollar businesses from scratch
  • Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service
  • A media brand. Jay’s Convince & Convert Media division runs the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives
  • An active venture capitalist and technology advisor, as well as an avid tequila collector
  • The world’s most retweeted person by digital marketers
  • The world’s #2 most retweeted person by B2B marketers
  • A go-to source for the press including NPR, USA TodayTime, Real Simple, CBC and many more
Do not miss your opportunity to see Baer speak and join the annual Epharma Summit at  New York City's Intrepid Museum, register using code BAER200 for $200 off via ePharma Summit 2017.

Please make sure to download or event AGENDA.

(Source /Photo: Jay Baer/Facebook)