Wednesday, January 18, 2017

[Exclusive Whitepaper] How Will the Growth of Digital Health Impact Provider & Patient Relationship?

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The third of our three-part whitepaper series explores the direct impact that digital health has on provider and patient relationship.With patients more involved, cost increasing and time becoming less limited, the scope of the provider-patient relationship has changed.
Patients and providers have begun to complain that the technologies of recent years that were promised to be faster, easier and cheaper, are actually slow, cumbersome and hindering the face-to-face interactions in health settings. So what comes next in repairing and maintaining this significant relationship, and how can digital health and medicines revolutionize for the better?

Health care providers, clinicians, economists and policymakers consistently agree that engaged patients live longer, have better outcomes, and cost less than those who are not engaged with the health system. Better yet, those who have a good relationship with a health provider are more likely to trust the system, adhere to treatment and follow up as recommended . Yet many technological advances that were designed to make the care system better have instead led to barriers between the patients and providers.
Here are the three areas impacting this change:

1. Consumers Are Changing
2. Physicians Providing Assistance
3. Value-Based Care Setting the Stage

For the full report Download the Exclusive Whitepaper.

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[Whitepaper 1] The Future of Digital Health: Tech Advances Changing Big Pharma
[Whitepaper 2] Digital Health Set to Change Provider and Patient Marketing Efforts
[eConsultancy x ePharma Whitepaper: Six Trends In Pharma Marketing

Tuesday, January 17, 2017

[Exclusive Whitepaper] Digital Health Set to Change Provider and Patient Marketing Efforts

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Back in December we shared the first of three exclusive whitepapers with the ePharma community.

We've got exciting news! We can now share the second exclusive paper of the three-paper series, While the first explored the future of digital health, our second paper focuses on how digital health has impacted and changed marketing efforts feared toward the provider and patient.

Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity. In fact, marketing efforts around digital health have significantly increased most pharma, medical device and clinical solutions budgets while attempting to influence an entirely new kind of consumer. We can see this transition very clearly in how health entities market to patients and to providers, all of whom are consumers and users in this new digital world. With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem.
What can you learn about the shift in provider and patient marketing? There are three key areas to explore:

1. Consumer Awareness
2. B2B Becoming B2C
3. Legal Aspects 

For the full report, download the exclusive whitepaper >>> Digital Health to Change Provider and Patient Marketing.

Related Articles: 
[Whitepaper 1] The Future of Digital Health: Tech Advances Changing Big Pharma
[eConsultancy x ePharma Whitepaper: Six Trends In Pharma Marketing

Friday, January 6, 2017

Technology Disrupting the Digital Health World

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There has been a dramatic increase in health technology over the past few years. However, some critics argue that 2016 has seen the greatest rise on digital health technology. These new innovations have disrupted the medical world and are changing the way healthcare is practiced in this day and age. Medical apps and technologies are helping save hospital costs and make healthcare more accessible.
Here are some technologies that have changed the digital health game:

Star Trek Style Tricorder
In the Star Trek movie, a hand-held device, known as the Tricorder, is used to observe and examine unfamiliar environment and to record and review data. A similar device is currently being created at the XPrize contest, which will help doctors in patient examinations and will aid in forming diagnosis.

Artificial Retinas
A person is considered legally blind if they have lost their peripheral vision. A company called Nano-Retina has come up with a solution to solve this complex and debilitating problem. A nano-retina device has been created (the NR600 Implant and Eyeglasses) that will replace the damaged cells of the eye and stimulate the remaining healthy cells of the eye to increase functionality.

Advancement in Prosthetics
There has been a tremendous amount of development in the biomedical field. Prosthetics devices that are currently in the works will potentially be controlled through neural signals. Once an interface is created that is compatible with the human central nervous systems, this technology could be out in the market to help individuals return to active duty and maintain their quality of life.

Remote Patient Monitoring
Patient monitoring programs and apps have been booming in healthcare currently. These programs allow doctors to collect patient data and patient vitals remotely and ultimately cut healthcare costs while increasing access to care.

Mobile Stroke Unit
Mobile stroke units (MSUs) are used in conjunction with ambulances, staff members, and telemedicine teams to perform blood tests, CT scans, and other tests before the patient arrives at the hospital.

These are only a few of the amazing technologies that have emerged over the past year to make big changes in the digital healthcare world. Many more advancements may be seen in the New Year and hope is that we will see improvements in the healthcare system with the help of these disrupting innovations.

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Friday, December 30, 2016

ePharma Exclusive Whitepaper: Six Trends in Pharma Marketing

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Several weeks ago, ePharma was fortunate in partnering with eConsultancy, a digital marketing agency, to conduct some research on trends in pharma marketing we should be ware of, both past, present and future. What we learned was that, nearly everything healthcare and what pharma marketers did in 2015 is obsolete. The skills and capabilities required for marketers to successfully connect with key audiences (both healthcare providers as well as consumers and patients) are completely new.  Here are some trends to explore now and in 2017.
  • Consumer Behavior
  • Physician Connections
  • Social Media
  • Millennials
  • Electronic Health Records (EHRs)
  • Content & New Ad Types  
Get the full report when you Download this Exclusive Whitepaper.

 For more details on our annual 2017 ePharma Summit please make sure to also Download Our Brochure and learn more About Our Speakers!


Tuesday, December 20, 2016

What The Cloud Will Do For Medical Imaging

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PACS and VNAs are the current image storage systems that are standard in healthcare. In such systems, it's common for digital imaging from X-rays, MRIs, and so on to be archived after a certain interval has passed. Most PACS (picture archiving and communication systems) offer an archive option. VNAs (vendor-neutral archives) are used to consolidate image files from various PACS solutions into a centralized, cross-platform storage volume.

Cloud Services
Storage hardware in the healthcare industry has been increasing in relative cost as more patient data is collected. HIPAA guidelines for retaining medical records are using up more digital memory. IT directors in medical facilities have been exploring the possibilities of transferring that data to the cloud. The market for medical imaging systems is expected to approach $50 billion by 2020.

Cloud solutions offer a more flexible on-site storage alternative. Cloud services may bring a number of benefits that lead healthcare providers to abandon their PACS and VNAs.

Medical technologies such as new ultrasound equipment have begun supporting cloud-based connectivity. Some of the images generated by healthcare providers goes straight to cloud servers. Many healthcare IT teams have also migrated to the cloud for administration workloads. Positive reactions from staff are prompting more facilities to inquire into moving radiology PACS to cloud solutions.

Major tech companies like Google, Amazon, and Microsoft offer cloud-based software systems providing efficient storage and comprehensive security features that appeal to medical provider demands for handling imaging files.
Cloud computing can provide several benefits over on-site software systems.

Cloud Advantages

Convenience
Cloud services allow medical images to be accessed and shared wherever there is an internet connection, at any time of day or night as needs dictate. This includes tablets and smartphones as well as provider computers. Security measures will still apply, while authorized users can access the images where and when emergencies occur.


Scalability
Where storage needs are constantly increasing (there are 37 million MRIs done each year) and may even double over a short period of time, IT staff operating over the cloud can obtain more storage capacity in minutes through a cloud vendor interface. This shortens the length of time between planning and purchasing new memory space, while providing substantial cost-savings by eliminating the need to purchase and install additional local network storage.

Data security
Data is actually safer on the cloud, where it can stored on virtual private servers with all the latest firewall and intrusion detection software in place. Cloud computing also offers protection against disaster recovery. Regular data backups are made to provide redundancy in the case of system failures or file corruption. This falls to the cloud vendor, who can provide greater redundancy than local storage by storing data in volumes distributed over several data centers.

Cost flexibility
One important aspect of cloud computing is that it's generally a "pay for what you use" pricing system. This means healthcare clients pay for what they are using, not surplus gigabytes or terabytes of unused memory. This helps to keep down costs and improve budgeting, as most medical imaging files are rarely accessed once they've been reviewed and interpreted in terms of patient care.

Finding a cloud vendor
Even with these advantages, there are some critics of cloud solutions. Installing and using cloud systems does require some planning. This can only come from understanding what organizational needs are how they are met by the services of a particular cloud provider. The optimal storage, connections, data protection, and regulatory compliance for patient data must be met as closely as possible. Sharing data with networks such as health information exchanges should also be considered, as it may affect costs.

The benefits of cloud computing may be minimized by the assumption that cloud services are basically the same. There are more options in software and vendors than previously, which is why managing medical images on the cloud requires some preparation and comparison shopping.


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Wednesday, December 14, 2016

[Free Whitepaper] The Future of Digital Health:Technological Advancements That Will Impact Big Pharma

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As new technological advancements emerge, the pharmaceutical industry must adapt to changes in the market space. What will the future of health and care look like, particularly in the United States, as it pertains to innovation, commercialism and policy?
  
In the first, of a three-part white paper series, we’ve identified three areas that will be impacted by these technological advancements and the impact they will have on the industry. See what industry experts also had to say about the future of digital health.
Key takeaways:
  • Increasing the value proposition
  • Implementing new strategies for doing old things
  • Changes in policy and politics
Get the full report when you download this exclusive white paper >>> goo.gl/t4QWsJ 
For more details on our annual ePharma Summit please make sure to also download our brochure >>> goo.gl/SXJ6tq 
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