Wednesday, November 5, 2008
Bristol-Myers Squibb and Novartis Increase Social Media Budgets
This post on Med 2.0 discusses how Bristol-Myers Squibb and Novartis have increased their budget for social media initiatives. This is a good day for pharma companies to realize the potential benefits that online communities and other social media efforts can bring to the table. Now that these two huge companies in the pharma industry have taken the first step, it will only be a matter of time before the rest will follow suit.