Friday, November 14, 2008

Google on pharma online spending

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At the Wall Street Journal Health Blog, Google gives insight to what they believe is going on in the pharma industry with online marketing. They think that a company should only spend 4% of their budget online. Companies have been hesitant to dive in and start marketing due to the fact that the FDA has never issues guidelines, but Google claims that companies have gotten better. Read more here.
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