Monday, November 3, 2008

Increasing Amount of Health 2.0 Consumers

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The latest report out from Manhattan Research states that over 60 million Adults in the U.S. are consumers of health 2.0. This includes, health blogs, online support groups, prescription rating sites, and other health-related social media applications, according to this news source. This number is double that of the previous year, and as Meredith Abreu Ressi, VP of Research at Manhattan research stated:

“Social media is changing the way that consumers gather health information from the Internet. Patients and caregivers are no longer limited to static resources but are now sharing advice and treatment experiences online. And it’s not just younger audiences connecting online – consumers with conditions such as cancer, fibromyalgia, and depression are also avid users of these types of resources. Health 2.0 is happening, and it’s changing the way things are done in the healthcare industry.”
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