Wednesday, November 19, 2008

MarketVox: Digital Doctors Connect to Patients, Info Online

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From MarketVox:

Online Media Consumption for Professional Development

Physicians are increasingly using emerging technology channels to enhance their professional development and shifting their learning online. When it comes to product and treatment information seeking, physicians on average conduct 41% of their pharmaceutical and medical device research online. This number is expected to reach 50% going forward.

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