Monday, June 30, 2008

New Poll Results Regarding Physicians Trust of the Web

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Within3, the largest online global social networking site for healthcare and life science professionals, conducted a research study asking the following two questions as posted in this Pharma 2.0 blog, to clinical oncologists, MDs, PhDs, and some researchers.

- Do you trust professional networking sites to collaborate/connect with peers?

- Do you use the web to search or collaborate with peers?

The results concluded that 86% of those polled do trust social networking sites, and 89% agreed with the second question. With many other social networking sites such as Facebook receiving a lot of interest from Media Buyers, it will be interesting to find out how the pharmaceutical industry will leverage these findings.

Friday, June 27, 2008

Neurologists Give Benefits of Health 2.0

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At the American Academy of Neurology, they recently added an article by Barbara Scherokman, MD, FAAN, FACP (Kaiser Permanente), and Michael Segal, MD, PhD (SimulConsult), discussing the benefits their field has seen from the adoption of web 2.0.

As pointed out in the article, Health 2.0 was a term that was made popular by Matthew Holt. As he’s popularized the use of them, it’s also been seen that web 2.0 tools grow in value as the number of people contributing increases.

Collecting case reports and compiling research results are things that doctors have done for centuries, however, the web 2.0 tools make it accessible faster than the traditional ways.

The article states these as the key benefits to the new world of Health 2.0:

- Opens up the process to patients

- Patients can search do a web search to find the information they need

- There are new forms of exchange that include: discussions, wikis and tagging

The key ways neurologists have been using web 2.0 tool sare through web forums, listserv emails, community blogs, and comments on journals posted on the web.

The neurologists recognized the important benefits of patients having access to these new tools. It’s a place for patients with unusual symptoms and rare diseases to congregate together. These types of discussions can also benefit the doctors, as patients in a sense become partners and bring up topics that may have not been discussed in medical journals.

Some of the interactive websites include: BrainTalk Communities, The Handbook of Generic Counseling, Ask Dr. Wiki, Ganfyd, WiserWiki, Organized Wisdom, Sermo, Patients Like Me, and ADHA Forums.

Thursday, June 26, 2008

New Tools Online for Pharmaceutical Sales Representatives

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This article, in the San Francisco Chronicle, highlights the new order of pharmaceutical sales. Before the advent of the Internet, sales representatives were required to meet their clients face to face. In the medical world this was especially difficult, since doctors and nurses are notoriously known for their busy schedules. Latest technology, however, has been able to change this dynamic.

While there is still some required face time with potential clients, pharmaceutical sales reps especially, are finding it necessary to maximize the utility of the Internet. Instead of a business card with the standard name, title and phone number, it is imperative to have an e-mail address, or even LinkedIn access to foster communication.

One company, has jumped on this trend of using the web for sales by developing a tool to bring physicians and sales reps together. Their idea is to pay physicians to communicate while accepting payment from the sales reps for access to this information. According the website, physicians will receive a compensation of $50, and the cost of a consultation for a pharmaceutical sales rep is $105. The ethics surrounding this tool have been questioned, but the company insists that they are in accordance with PhRMA’s, “Code on Interactions with Healthcare Professionals.”

Tuesday, June 24, 2008

One View on Pharma Social Media

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In recent post by Jeremiah Owyang at Web Strategy by Jeremiah, he commented on the current state of the pharma industry and their use of the blogosphere. He met a company that banned employees from viewing blogs that covered pharma industry related topics. Many of the pharma employees didn’t like the fact that there were so many anonymous bloggers who would misrepresent the pharma industry.

However, there are two companies that are fully embracing the process, Johnson and Johnson (Connect) and Glaxo Smith Klein (Alliconnect).

The benefits Jeremiah saw for companies like Johnson and Johnson and Glaxo Smith Klein were:

  1. The interactivity will lead to improved customer service insite
  2. It will reduce the time to market for new drugs by understanding the risks to the users first
  3. The sites will lead to a stronger connection to the customers

Monday, June 23, 2008

Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0

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As part of this blog, we want to bring you the latest up-to-date information in wellness, prevention, and disease management. In conjunction with the 13th Annual Health Management Congress, we’ve put together a free web seminar with John Sharp from Cleveland Clinic entitled “Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0”. I’d like to invite you to join us on Wednesday June 23, 2008 from 2:00 PM to 3:00 PM EDT.

Here’s a brief overview of the webinar:

The social-networking revolution is coming to health care, at the same time that new Internet technologies and software programs are making it easier than ever for consumers to find timely, personalized health information online. Patients who once connected mainly through email discussion groups and chat rooms are building more sophisticated virtual communities that enable them to share information about treatment and coping and build a personal network of friends. At the same time, traditional Web sites that once offered cumbersome pages of static data are developing blogs, podcasts, and customized search engines to deliver the most relevant and timely information on health topics.

What you will learn by attending:

  • Improve care self-management using Web 2.0 strategies & resources
  • Analyze the impact of Web 2.0 on healthcare stakeholders
  • Leverage Web 2.0 content to drive traffic to your site and customers to your facility
  • Explore the return on investment for these technologies

Take advantage of this free webinar and register now. Stay tuned to this blog for other updates on webinars within the healthcare industry.

Friday, June 20, 2008

The Doctor’s Waiting…..on your Webcam?

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At the New York Times Health Blog, they introduce a new type of doctors visit. Instead of heading to the doctor and waiting in the waiting room, you can instead wait for your doctor in the comfort of your own home. At AmericaWell, that’s exactly the kind of business they’re doing. Everything is the same with the ability for the doctor to review your records, diagnose the medical problem, write prescriptions, and make referrals online. For those patients who do not have access to a webcam, the consults can be over the phone.

How is AmericaWell doing this? They are partnering with insurances, and the copay is paid by the patient, then the insurance takes care of the rest. Doctors can then participate in the program when they choose to do so.

Thursday, June 19, 2008

The Discovery Is Just Now Beginning

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At the Health Care Reform Now blog, they discuss the new phenomenon of user generated comment that is taking the medical world by storm. With the medical world growing online, the blog points out that most of the information going on the internet isn’t the doctors, but instead those who are suffering from various illnesses who are looking for comfort in others suffering from things like themselves.

This is a new revolution, because unlike before, the information can be found immediately. This new access to information is just the beginning of patients and doctors finding information in seconds on the internet.

Wednesday, June 18, 2008

Social Networks Gaining Traction with Doctors

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In a recent blog post at Pharma 2.0, Bunny Ellerin says she was surprised to find that a social networking site for physicians, Sermo, was advertising on NPR. This website has over 60,000 subscribers and is growing. She made the observation that if they were advertising on NPR, they were willing to reach out and grab their audience from anywhere they could. Since the NPR is such a well known source for information, why not advertise to the doctors who listen?

There is a growing trend in social networks for physicians, and Bunny believes that those in pharma marketing agencies need to take note. With so many social networks on the net specifically geared for physicians (such as Medscape; Syndicom, especially for spinal surgeons; Within3; and MedTrust Online), there is a very targeted way for surgeons and physicians to network with each other. Social networking has hit the business world, but the medical world is next.