In a recent article at Health Populi, they note that 83% of health care consumers use online sources as their #1 place to look for health care information. As for print, 11% of people use it as a primary source and 5% of people use broadcast for their health information sources.
Other interesting stats provided by the website:
- 1 in 2 American adults use general health-focused Web sites
- 43% research specific conditions on ailment-focused sites
- 5% go to online communities
- 3% go to pharmaceutical companies' branded drug sites.