Tuesday, January 20, 2009

New Study "Physician Online Communities: Physician Social Networking and the New Online Opinion Leaders"

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This new research was released by Manhattan Research and looks at those who are currently interested in or using online communities.

Some interesting findings from the research:

- Physicians currently participating in online physician communities should be of particular interest to pharma – as they write a mean of twenty-four more prescriptions per week than physicians with no interest in online physician communities.

- The majority of physicians report that they expect pharma to monitor professional community sites and view this monitoring as a positive undertaking.

For an excerpt of the findings, click here.

For an excerpt of the findings, read it here.

Source: Pharma Web

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