Wednesday, January 7, 2009

Pharm Freebies End for Docs and Hospitals

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Effective this year, drug companies have stopped all freebies (pens, paper, thingamagigs, etc) for doctors and hospitals. This long relationship between "Big Pharma" and medical professionals has ended perhaps causing a headache with office managers who must now purchase these once free materials for the office staff. Regardless, its the final step as this relationship ends, first beginning with the elimination of free vacations, dinners, sports games, etc. Its for the better as doctors should base their decisions on pharmaceuticals solely on their merit as medication, not as a way to get freebies.

What do you think about this new policy? How will it affect your relationship with doctors and hospitals? Let us know your thoughts here or on LinkedIn.

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