Wednesday, January 14, 2009

Playing Catch Up with Healthcare Social Networking

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I recently came across this presentation from Len Starnes on Slideshare in which he makes an assessment of the impact of social networking on pharma marketing & sales. One point that sticks out to me was a slide used from John Sharp in which he titles, “Web 2.0 is a culturally disruptive technology”. Web 2.0 steps away from traditional pharma values on privacy and long lead times. When will the rest of the healthcare industry join? Take a look at the presentation below.

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