Tuesday, January 27, 2009

Why Pharma Marketers Aren’t Jumping on the Social Media Bandwagon

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This post on the Pharma Marketing Blog discusses how the examples of social media in the pharma industry around the web are either run by non-pharma third parties and are not product-related, and so there are no real lessons here for marketers of branded RX products. John Mack also mentions that he is not impressed with social media because of the lack of control of user-generated content. Do you think the pharma industry will ever truly embrace social media?

Read the full article here.
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