Thursday, February 26, 2009

A friend request from pharmaceuticals

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Kerry Grens’s recent radio broadcast at WHYY discussed how the pharmaceutical industry is beginning to see the benefits of using social networking tools like Facebook and Twitter to spread the word about their products and services,

Kerry gives several examples of companies that have utilized social media like Johnson & Johnson and AnalTech, just to name a few. Take some time to listen to how online pharma marketing is changing. The podcast is about 10 minutes long.

Listen to the Podcast
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