Tuesday, February 10, 2009

Q&A with Christopher M. Shroeder, CEO & President , The Health Central Network

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You’ve been innovating from the beginning. What lessons can we use from then with the innovation and web 2.0 today?

1) At times in innovation, there’s nothing like locking arms. Partnered w/ NY Times.com. Great case studies, they were competing, but they were lifting each other higher. If they work other, they will move forward.
2) Don’t give up. You may face the law department, but find the victories in the tough times.
3) Do not stop innovating. You can’t get comfortable with innovation.

In terms of innovation, try to focus on the things you can control and let go of what you can’t. You can take advantage of the current economy, and know that major innovations happen now. New enterprises come out of this time, because success is bread through tough times.

Using web 2.0 today, you can become a part of the conversation, which will become a very important part of the future.

Values aligning with the Obama administration. Obama: Interactive experiences were verbal, everything was about taking action. Obama got that people wanted to be part of the discussion. Pharma has to be part of the understanding.
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