Monday, April 27, 2009

Online search and Pharma companies

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The FDA has recently changed the policies on search engine marketing. Companies can only buy sponsored search terms if they can contain a fair and balanced claim. Bill Drummy, the CEO of Heartbeat Digital, states that this may actually be a positive thing. Click-through rates are actually higher when addressing a cause or symptom as opposed to addressing the drug directly. For more, read the Q&A here.
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