Wednesday, April 15, 2009

Pfizer has the Highest Social Share of Voice

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Mark Walsh recently posted at MediaPost that Pfizer has been ranked the top pharma social brand according to the social advertising company ViTrue. ViTrue calculates their rankings by applying algorithms to conversations across social media platforms like blogs, social networks, video and photo sharing sites, forums, and Twitter.

Other pharma companies were ranked in the top 100 were Johnson & Johnson and Novartis. Even though all three companies made the list, they are still light years away to more social brands like Disney and Coke. There is no question that the fear of social media in pharma is caused by the lack of explicit guidelines by the FDA. Once specific guidelines are set in stone, social media should erupt in pharma companies.
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