Wednesday, April 29, 2009

Pfizer Top Pharma Social Brand

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According to MediaPost.com, Pfizer, Johnson & Johnson and Novartis have the highest "social share of voice" among pharmaceutical companies, according to a ranking by social advertising company ViTrue. Pharmaceutical companies have been reluctant to embrace social media for fear of running afoul of FDA regulations that govern the advertising and promotion of prescription drugs. No pharma companies or drug brands made ViTrue's top 100 list last year.

As social branding becomes more popular and more acceptable, how will the Pharma companies change their use of the avenue connect with consumers?
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