Monday, April 6, 2009

"Social Media Readiness"

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According to Pharma Marketing Blog, their "Social Media Pharma Marketing Readiness Self-Assessment" survey has been hosted by Pharma Marketing News since December 2007 and to-date about 390 people from pharmaceutical companies, pharma vendor companies and other interested parties have taken the survey and compared their scores with the average score.

The survey asks respondents several questions to gauge readiness in 3 categories:

  • Regulatory Environment of respondents company
  • Their company's Corporate Culture viz-a-viz comfort with social media
  • Respondent's personal Knowledge & Opinion of Social Media
As our ePharma blog looks at e-marketing, we're interested to see how many of our regular readers have taken a social media readiness survey. How would you rate your organization, or yourself, on the above mentioned factors? Check out the orginial post here.
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