Tuesday, November 10, 2009

AstraZeneca is joining the conversation

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In a recent article at Delaware Online, the reveal how and why AstraZeneca is jumping into the social media conversation. Earl Whipple, the Senior Director of AstraZeneca's Corporate Communications Group, is the senior editor of the AZ Health Connections blog, has used the blog to communicate about a variety of topics, including healthcare reform, innovation, and the current state of Pharma and using online technologies.

Many have criticized the new AstraZeneca blog. How do you feel about it? As the article pointed out, people are online and talking about AstraZeneca whether or not their online. This gives them a chance to join the conversation and show their views. What do you think of their blog?
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