Thursday, May 28, 2009

Web 3.0 in Pharma

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I came across this post on ReadWriteWeb in which Richard MacManus gives us a couple of highlights of where Web 3.0 is heading in 2009. Here are some trends Richard mentions that we are seeing on the web in 2009:

* Open data
* Structured data -> smarter
* Filtering content
* Real-time
* Personalization
* Mobile (location-based, so you could say that's smarter use of data too)
* Internet of Things (the Web in real-world objects)

Take a moment to see the presentation on the post, now what does this mean for pharma?

Wednesday, May 27, 2009

Live broadcasting from your surgery

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The New York Times published an article on Sunday, May 24, that looks at how hospitals are turning to online sources to both educate and inform the public about the procedures that they are performing in their hospital.

Methodist University Hospital in Memphis, Tennessee recently hosted a video webcast of a live craniotomy. They advertised to potential viewers via infomercials and newspaper ads. After the webcast, they saw that 2,212 people watched the webcast, 21,555 have watched the YouTube preview and they've had 3 appointements scheduled.

Other hospitals are turning to Twitter. Henry Ford Hospital in Detroit, Michigan, frequently tweets from the operating room. They see it as an opportunity to connect with the curious consumer, many who are now interested in finding out a lot more about the medical procedures they receive.

Read the full article here. This provides excellent references about the quality and manner of the procedures you'll be receiving while you're at the hospital, but is there a privacy line that is crossed?

Tuesday, May 26, 2009

Washington and Oregon looking to online health records

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According to OPB News, Washington and Oregon are taking steps to create health banks for their citizens. In this case, the individuals are creating their own online health profiles and maintaining the databases. However, different from many states, the individuals pharmacists and doctors can also access the individuals records and update them with their latest information. For a personal account of one user, read the article here.

Thursday, May 21, 2009

Trusera will close May 27

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According to the Washington Post, Trusera, an online community for patients, founded by Amazon executive Keith Schorsch, will officially close May 27. Its goal was to bring together patients with similar health conditions and pair them with others who had similar hobbies, ages and location. However, this small community ran out of funding.

Wednesday, May 20, 2009

CNBC: GSK & Pharma's Foray Into The Blogosphere

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Yesterday, Mike Huckman of CNBC's blog, Pharma's Market reported on GlaxoSmithKline's new blog, "American Health: More Than Medicine." <>Huckman reports that GSK's blog explicitly states, "More Than Medicine is expressly uninterested in promoting GSK brands. As stated in our credo, our intent is to express a point of view and create a dialogue on health and healthcare issues you can't find anywhere else - not to serve as another product marketing vehicle." Huckman expresses that there's no link on the blog homepage to a coupon for the diet drug Alli.

We've seen other "big" Pharma companies move into social media, creating networking around specific diseases; however, this may be the first blog that is expressly committed to writing on news and information regarding healthcare. One can't help but wonder what GSK is pushing if they aren't pushing their products.

As always, we'd like to hear your thoughts.

Monday, May 18, 2009

Texting to provide answers

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According to ABC News, The Birds and Bees Text Line, which was opened in North Carolina by The Adolescent Pregnancy Prevention Campaign is a new way for teens in North Carolina to get more information the sexual questions they have. The response line was started to allow kids to be able to reach out and ask these questions via a medium they're comfortable with and a medium that will provide the correct information.

Sally Swanson, the campaign's community programs manager, stated this about the line:
"A lot of what we do is validation that what they're going through is normal and a lot of it is correcting myths."

What do you think about providing teens information via this medium?

Wednesday, May 13, 2009

Web 2.0 and Communication

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I found an interesting article title "Coping with public health 2.0" by Kumanan Wilson, MD MSc and Jennifer Keelan, PhD. In this article, they look at how Web 2.0 allows public communication of health knowledge between both health experts and professionals as well as the general public. This provides a space where critics can voice their opinions which can be placed directly against the facts provided by doctors. As an example, the article provides an example with the current war that is waging against vaccines that some believe to cause autism. Read the report here.

Tuesday, May 5, 2009's contribution to ePharma

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Over at, they recently had a chance to set down with Brian Loew, the CEO of The website has 66 communities for patients with different illnesses to connect. Each community has a branded partnership in exchange for expert information on the various illnesses. The social media tools that are being used on this website are groups, blogs/journals, emails, private messages, and friending abilities. Read the complete interview here.

Monday, May 4, 2009

Ortho-McNeil Launches Facebook Site for Adult ADHD

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According to, Ortho-McNeil has launched a Facebook site for Adult ADHD. The site, ADHD Allies (, works like a traditional Facebook page, but features a bevy of informational tools directed at the 9 million adults suffering from the condition. Topics include organization at work, financial organization, and social interactions during the summer.


This isn’t McNeil’s first jump into social media. Last year, the company launched a Facebook site geared towards mothers of children with ADHD. To date, that site has garnered more than 8,200 fans. However, unlike the site about caregivers, ADHD Allies requires people with the disease to actually come out and announce that they have it.

What other fan pages have you seen work on Facebook for specific conditions and/or their related drugs? Do you think that approaching consumer's from this avenue will prove beneficial for the treatment of the disease or condition? We'd like to hear your thoughts.

Ortho-McNeil Launches Facebook Site for Adult ADHD