Tuesday, June 30, 2009

Company looks to Health 2.0

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Atlas Venture, looking to improve healthcare by empowering the customers to take preventative actions. The company is combining IT and health care to help consumers manage or avoid their illnesses. It's recent investment is Keas Inc, who develops custom action plans for individuals according to their health.

The company has made other healthcare investments:

Atlas’s other health-IT companies include NaviNet Inc., whose communications network links health care providers, patients, health plans and industry partners, and Phase Forward Inc., a provider of data-management solutions for clinical trials and drug safety, which went public in 2004. The firm may make four or five of these types of investments with its current fund, its eighth, which closed at $283 million last year, Fagnan said.

Read the full article here.

Monday, June 29, 2009

Hoffman La Roche is severing its ties to Big Pharma.

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Susan Todd of The Star-Ledger reports that Hoffman La Roche will no longer have ties to traditional American pharmaceutical companies (or Big Pharma). Todd reports, "The venerable drug maker this week plans to drop its membership in the Pharmaceutical Research and Manufacturers Association... After taking over a biotech giant and relocating to its windswept corporate campus in South San Francisco, Roche is shedding its century-old identity as a traditional U.S. pharmaceutical company.

As part of its evolution, Roche is aligning itself with a new lobbying force and plans to pull out of another pharma-related affiliation, its sponsorship of a special pharmaceutical management program at Rutgers Business School."

What will this mean for other members of Big Pharma?


Hoffman La Roche planning to leave Pharma

Friday, June 26, 2009

What do pharma companies use Twitter for?

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This post on USA Today discusses how many companies are taking advantage of real-time capabilities of Twitter to foster customer service. Comcast, PepsiCo, JetBlue Airways, and Whole Foods Market are some of the companies which have begun to take advantage of twitter and opening up direct communication with customers.

Elissa Fink, vice president of marketing at Tableau Software mentions, "The more ways you provide customers to contact you, you're more likely to satisfy them."

Pharma companies have not been one to dive in directly into social media strategy, but with more and more people using these mediums, it might be worthwhile for them to take advantage.

Thursday, June 25, 2009

Turning online for health information

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At the Arizona Republic, they recently listed some of the most reliable places for health information on the Internet.

They listed:
• Centers for Disease Control and Prevention, cdc.gov
ClinicalTrials.gov
MayoClinic.com
• MedlinePlus, medlineplus.gov
Mercola.com
• My Arizona Health & Wellness, myazhealth andwellness.com
• National Institutes of Health, nih.gov
• WebMD, webmd.com

What other medical websites do you find to be the most useful and factual?

Wednesday, June 24, 2009

HealthDataRights looks to help patients

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According to E-Health Europe, a new coalition has been launched to help patients have access to their electronic health records. Patient advocates, US Doctors, Software vendors and bloggers have released the Declaration of Rights at the Health Data Rights website. Visitors to the site are asked to endorse these rights upon entrance to the site.

The Health Data Rights believe that people should:
  1. Have the right to our own health data
  2. Have the right to know the source of each health data element
  3. Have the right to take possession of a complete copy of our individual health data, without delay, at minimal or no cost; if data exist in computable form, they must be made available in that form
  4. Have the right to share our health data with others as we see fit
Read more at E-Health Europe.

Monday, June 22, 2009

Online users look to UGC content

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At Empowher, they look at the reliance that the public has formed to the internet when it comes to finding information. They note 74% of Americans go online and 61% of them are looking for health information. The public likes to rely on UGC content, so searching online for health experiences has become a social experience.

Although UGC is a staple point for finding health information online, they note that very few people are prodcuing health information online:
* 6% of e-patients have tagged or categorized online content about health or medical issues.
* 6% of e-patients report that they have posted comments, queries or information about health or medical matters in an online discussion, listserv or other online group forum.
* 5% of e-patients say they have posted comments about health on a blog.
* 5% of e-patients have posted a review online of a doctor.
* 4% of e-patients have posted a review online of a hospital.
* 4% have shared photos, videos or audio files online about health or medical issues.

Read the full article here.

Friday, June 19, 2009

Obama to Propose Health Cost Cuts

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Laura Meckler of the Wall Street Journal reports that President Barack Obama outlined a further $313 billion in cuts to government health-care spending over 10 years, largely impacting hospitals, as he hunts additional dollars to pay for expanded coverage for the uninsured...The new proposals would decrease payments to hospitals and others that provide Medicare services in a variety of ways. The effort to put additional cuts on the table could give some political cover to members of Congress looking for ways to pay for the giant health-care legislation.

How will President Obama's cuts affect the pharmaceutical industry? Will we see a rise in generic drug programs to help the uninsured?

Wednesday, June 17, 2009

Companies that have jumped into online media

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Yesterday, the Washignton Post published an article that provided a very comprehensive list of companies that have jumped into social media. Although the industry is behind in the game when it comes to reaching their customers, some companies have stepped up and begun to reach out to their customers. Merck reached out to women by using the internet to spread the word on Gardasil, GlaxoSmithKline went to YouTube to let the public know about restless leg syndrome, and Bayer Aspirin created a Facebook page to reach out to women to provide a rounded assortment of heart information. Read the complete list here.

Monday, June 15, 2009

Meetings Drive Business

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This is why companies need to continue to invest in business meetings. Not only will those who attend gain new and fresh perspectives from other attendees, but they'll hear from top companies who have lived by the same philosophy. Investment in yourself and innovation are the key to your business. What have you done recently to invest in your business?

Did you attend ePharma Summit this year? What did you gain from the experience?

Meetings Drive Business

Friday, June 12, 2009

Lots of promise in healthcare IT

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In a new article at Forbes, they look at the positive future for Healthcare IT. The author believes that there needs to be a bubble created around it to create investments, attention and create jobs, much like the .com and telecom industries. Key areas that could benefit from IT investment are healthcare administration, supply management, diagnosis and doctor communications. Read about the companies who are focusing in these areas here.

Thursday, June 11, 2009

Meetings Drive Business

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This is why companies need to continue to invest in business meetings. Not only will those who attend gain new and fresh perspectives from other attendees, but they'll hear from top companies who have lived by the same philosophy. Investment in yourself and innovation are the key to your business. What have you done recently to invest in your business?

Are you thinking of attending a conference this year?

What would you expect to gain from the experience?

Meetings Drive Business

Tuesday, June 9, 2009

The value of a simple page

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We concentrate frequently on this blog about the importance of interactivity with health and web 2.0. However, at the World Congress webpage, Jennifer Gorman looks a the value of a simple, informational webpage. Sometimes, a user might find benefit from a simple, well-designed and written webpage. Do you agree with this? Should online health find a way to provide both interactivity of patients with well presented information? What do you think?

Thursday, June 4, 2009

NYC Health Department buys Google Ads

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According to the Wall Street Journal, the New York City Health Department has bought Google Ads in order to reach the citizens in their city. In ads that began running Monday, the NYC Health department bought search words that had to do with the H1N1 virus in order to reach the citizens of the city who are looking for the right information. The search terms have worked, as each day around 1,000 people have clicked on the search terms. Read the full story here.

Wednesday, June 3, 2009

Need to Check Your Cholesterol? There Will Be an App for That

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AdAge reports that the iPhone is, set to become an important, and potentially huge, marketing battleground for Big Pharma.

The article reports that:

The ubiquity of the iPhone -- 30 million sold since 2007 -- and the popularity of its apps -- more than 1 billion have been downloaded -- is leading companies such as Johnson & Johnson, as well as third-party developers, to make and market medical applications for the phones, such a feature that will allow patients to verify what procedures their insurance covers.

Diabetes Apps:

LifeScan, a Johnson & Johnson company that makes diabetes products, introduced a prototype for an application that would allow diabetics to interface their glucometers (which track blood-sugar levels) with the iPhone. The glucometer would measure a consumer's sugar, and the iPhone app would interpret and chart the results, calculate sugar intake during meals, and allow the user to better adjust his or her diabetes medications and diet accordingly.

Medical Learning:

Sebastopol, Calif.-based research firm O'Reilly Media said medical apps are the third-fastest-growing category for Apple, with a 133% jump in April compared with the previous three months collectively. Only games and travel apps were downloaded more.

Need to Check Your Cholesterol? There Will Be an App for That