Friday, July 31, 2009
Thursday, July 30, 2009
Follow Pfizer at: http://twitter.com/pfizer_news.
Don't forget to follow the ePharma Summit on Twitter at: http://www.twitter.com/epharma
Tuesday, July 28, 2009
Steve Zatz, MD, executive vice president of WebMD mentions, "Medscape Mobile extends the reach of Medscape's information and applications from the desktop to the mobile devices that physicians are already using in a variety of clinical settings. Our online physician audience will now have access to Medscape's comprehensive medical information in their specialty, wherever and whenever they need it."
It will be interesting to see more health providers release similar technology over the course of the year.
Monday, July 27, 2009
Friday, July 24, 2009
Thursday, July 23, 2009
The case that Seper has today involves the recent split between the AMA and Sermo. Seper says, "A recent dust up between the American Medical Association and the physician network Sermo has provided online medical networks with something they haven’t found themselves: purpose."
Sermo, based in Cambridge, Mass., has the lead and the industry’s attention — particularly after making a public break earlier this month from the AMA. The AMA has said their members weren’t getting value in the partnership. Sermo has said the AMA no longer represents most doctors.
Since the split Sermo has published the results of a series of unscientific polls of Sermo members showing they clash with the AMA on issues including health-care reform.Depicted below is Sermo's business model:
With LinkedIn, Ning, Facebook, MySpace and Twitter--are social networks ever going to appeal to physicians? Though, as Seper notes, physicians learn from one another when it comes to medicine so it would seem that a natural progression would be do to that meeting with one another on an online platform--with the ability to reach other doctors around the world.
We encourage you to check out Seper's original article as he discusses other social networks available for physicians.
Why physicians may never have their own Facebook
Wednesday, July 22, 2009
Dr. Henry (Hank) Bernstein, professor of pediatrics at Dartmouth Medical School, who led the team that developed the new program stated:
"Despite a national decline in smoking rates, young girls are exposed to intense social and media pressures to smoke. Our online courses support the health professional in applying concrete strategies to open and maintain the conversation with young girls and their families around smoking prevention and cessation."
Read more about this new online program here.
Friday, July 17, 2009
Google's official blog stated:
"An advance directive allows you to determine your end-of-life wishes so that your family and doctor can honor them if you get sick and are unable to communicate. The decision to sign an advance directive is an important and personal one, and Google Health now makes it a little bit easier."
Read the full story here.
Thursday, July 16, 2009
Take the survey
Tuesday, July 14, 2009
What do you think about this kind of advertising?
Monday, July 13, 2009
9th Annual ePharma Summit
From: Kristin Paulick, Conference Director
Re: 9th Annual ePharma Summit
Deadline: Friday, July 24, 2009
Event Date: February 8-10, 2010
Event Venue: The Hyatt at Penn's Landing, Philadelphia, PA
INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS!
Production has begun for The 9th Annual ePharma Summit. The event will be February 8-10, 2010 in Philadelphia, PA, and will include 3 days of networking, interactive sessions, workshops, panels, and collaborative activities.
Submission Guidelines & Details
We are actively recruiting corporate practitioners who can share direct to consumer or direct to physician e-marketing case studies. We invite you to submit a speaking proposal to Kristin Paulick, Conference Director, on or before Friday, July 24, 2009. Send to email@example.com or call 646-895-7331. Please note: abstracts are reviewed and selected on a rolling basis, so please submit early.
Who will attend this premier digital marketing event?
Directors of Marketing/e-Marketing
Interactive Marketing Directors
Directors of Medical Marketing
Business Development Directors
Directors Product Marketing
DTC Account Managers
Compliance/Regulatory Affairs Officers
Topic Areas for 2009 include:
• Who owns your online communities and social media sites? (PR? IT? Marketing? Sales?) How can you communicate cross-functionally to ensure that brand strategy goals are met and an effective online dialogue occurs with your target audiences?
• With the recent DDMAC warning letters for search, what does the new search landscape look like?
• The pros and cons of branded vs. unbranded (disease communities/support) sites
• Getting the most out of your agency—what are the differences between integrated and interactive firms and how to capitalize on your partnership
• Determining the business value of your online interactions and the latest tools for measuring ROI and determining channel impact
• How to leverage mobile marketing—What is the future of mobile applications for consumers and for healthcare professionals
• Best practices for monitoring/following your brand on the web and if/how to respond to your community
• Regulatory update—what are the current regulations governing digital marketing and how can your organization overcome restrictions/limitations to find a voice online?
• How can pharma companies more effectively reach physicians online and deliver valuable medical information
• Getting support, approval and buy in from compliance/regulatory affairs at your organization for your online outlets
• New and innovative ways to integrate video into your campaigns and initiatives
• Budget—Why are so few marketing dollars directed toward e-marketing initiatives? Is the model shifting? What is the current thinking behind budget allocation?
**This list is not comprehensive. Please feel free to submit additional topics of your choice.
For consideration, please e-mail firstname.lastname@example.org with the following information by Friday, July 24, 2009.
• Proposed speaker name(s), job title(s), and company name(s)
• Contact information including address, telephone and fax numbers and e-mail
Please indicate which of the topics you plan to address.
• Talk title
• Summary of the presentation (3-5 sentences)
• What the audience will gain from your presentation (please list 3-5 key “take-aways”)
Sponsorship & Exhibit Opportunities:
Whether you are looking to build awareness, generate new business, or strengthen existing relationships, a presence at the 9th Annual ePharma Summit will help you achieve your goals. Be at the right place at the right time. A limited number of sessions on the program are reserved for our event sponsors. Please note that case studies are best received when facilitated by co-presenters representing the voices of the client and partner relationships. Solution providers who wish to become part of the program should contact Susan Feigenbaum, Business Development Manager, at 646-895-7478 or email@example.com
Added Bonus: Each speaker will receive free admission to the conference (a $2000+ value) including admission to all conference sessions, workshops, networking breaks, lunches, exhibit halls, etc.
Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.
Thank you for your interest in The 9th Annual ePharma Summit. Check for updates and discussion related to the event at www.epharmasummit.com.
I look forward to receiving your proposal!
All the best,
Friday, July 10, 2009
But for the 34% of those interviewed who do use them, Facebook dominates: Overall 30% of all physicians are members, with up to 42% in Italy and 40% in the US. Interestingly, the lowest Facebook usage was observed in Germany, with only 12% of the physicians as members.
Myspace and Twitter came second, well behind Facebook.
But is it really that easy to get physicians on social networks? What roadblocks to do you see in contacting physicians via social networks?
Thursday, July 9, 2009
Howard Frumkin, MD, MPH, DrPh, director of CDC's National Center for Environmental Health, said this of the new program:
"The ability to examine many data sets together for the first time has already resulted in faster responses to environmental health issues. We believe the Tracking Network holds the potential to shed new light on some of our biggest environmental health questions."
Tuesday, July 7, 2009
"As both online and medical technology have improved, device DTC advertising has grown, said Peter Pitts, partner and director of global health-care at PR firm Porter Novelli, and a former associate commissioner for external relations at the Food and Drug Administration. So much so that AdvaMed, the trade association for medical-device manufacturers, issued "guiding principals" for marketing to consumers in March. "Overall, the importance is to be sure that you have truthful, non-misleading balanced risk information, regardless of media," said Khatereh Calleja, associate VP-technology and regulatory affairs at AdvaMed. Ethicon's parent company, Johnson & Johnson, is a member of the trade association."
What do you think of the rise in DTC videos on the web? Are they helpful or hurtful to pharma?
Gastric-Band Maker Reaches Out With YouTube Channel
Monday, July 6, 2009
Thursday, July 2, 2009
Pitts offers a great reminder of the value of social media for pharma, especially regarding blogs. We encourage you to check out his arguement and perhaps share with us more ways that pharma can successful use social media.
No social media please, we're pharma