Monday, August 31, 2009
There is no reason why other pharmaceutical companies should not join in the bandwagon.
Friday, August 28, 2009
Do you think this is a good thing? We have been hearing about the drought we're going to experience in family health doctors. Will this help or medical system in the future?
Wednesday, August 26, 2009
John Sharp detailed in this post on eHealth that according to Gartner Research Web 2.0 technologies has moved past the initial hype phase and now has matured into something of real value. Gartner specifically mentioned,
"We see a number of potentially transformational technologies that will hit the mainstream in less than five years, including Web 2.0, cloud computing, Internet TV, virtual worlds and service-oriented architecture (SOA)."
John seems surprised that microblogging applications like Twitter has not made it to that list of components that Gartner expects to become mainstream. Do you think pharma is heading in the same direction and speed in terms of Web 2.0 technologies compared to other industries?
Tuesday, August 25, 2009
What do you think? What do you see for the future of online health care insurance?
Monday, August 24, 2009
Online cognitive behavioral therapy for depression -- with patients and therapists communicating in real time via instant messaging, or IM -- was not only effective, but could broaden access to treatment, researchers reported in the Aug. 22 issue of The Lancet.
After four months, 38 percent of patients who had participated in the Internet-based therapy program had recovered from depression, compared with 24 percent of those in a control group, according to Dr. David Kessler of the University of Bristol.
After eight months' follow-up, 42 percent of the treatment group -- but only 26 percent of controls -- had recovered.
Online Psychiatric Counseling Appears Effective
Thursday, August 20, 2009
Wednesday, August 19, 2009
According to the press release, Private Access allows patients to control to whom, and for what purposes, they grant access to see all or selected portions of their personal health information. By granting “private access” only to researchers focused on the conditions that interest them, patients can be more quickly and precisely matched to appropriate clinical trials while simultaneously protecting their confidential personal health information.
Tuesday, August 18, 2009
Monday, August 17, 2009
Wednesday, August 12, 2009
Roberta Rochman of Examiner.com reports that 297 hospitals use some form of Social Media in the healthcare market sector.
In the United States alone, the statistics are as follows:
• 231 have Twitter accounts
• 142 have YouTube-channels
• 80 have Facebook-pages
Are you connected with any or many of these hospitals and healthcare organizations? We will see an increase in social media use by hospitals, especially with the new healthcare initiatives set up by the Obama Administration. As hospitals look to enhance their customer service and outreach, social media may be an easier way to spread the good news about the hospital's good work.
Tuesday, August 11, 2009
- Can social media improve relations with physicians?
- Overcoming inhibitions
- Social media calls for experimental participation
- Pharma needs third parties to inspire confident engagement
We encourage you to check out her findings and offer up a few thoughts of your own via our Twitter and LinkedIn group.
Sticky or stuck? How the industry can overcome its reservations of social networking and forge new more open online relations with doctors.
Monday, August 10, 2009
Friday, August 7, 2009
Thursday, August 6, 2009
Tweeting is fast becoming a must-do vs. a what-are-you-doing for business generally and CEO’s in particular. Last month, BusinessWeek ran an article about business leaders who use Twitter and profiled 50 CEO’s from a range of industries. There was definitely an over-representation of tech CEO’s, but BW also talked to those from advertising/pr, construction, research, media, retail. But none in healthcare.
Where are all the healthcare CEO’s on Twitter? We found a few like @paulflevy (Paul Levy of Beth Israel Deaconess Medical Center), @jbselz (CEO, Ozmosis) and @livestrongCEO (Doug Ullman of Lance Armstrong Foundation) but not many others.
If you’re a CEO or high-level executive, why use Twitter at all? Well, at the core, you are the company’s chief evangelist and represent the brand best. As Michael Hyatt, the CEO of a publishing company, pointed out in the BW article, “Twitter enables me to humanize Thomas Nelson and thus better connect me with our key constituents—our employees, authors, and customers.” Others cited reasons like:
- Building relationships with customers/clients/vendors
- Generating real-time feedback from those people
- Disseminating information quickly to internal and external constituents
- Meeting potential employees and getting a sense of what current employees really think
- Acquiring new product/service ideas
We are eager to hear from more in the healthcare C-suite. As followers of many business leaders on Twitter, we have compiled a list of Dos and Don’ts to help future C-Tweeters get started using this amazing technology.
1. Content. To engage people, you must post a combination of business-related information and personal anecdotes. On the business side, this is really why people are following you, so let followers know about company news, important events, interesting company tidbits/facts. You can also post links to interesting articles or retweet good posts. It’s ok to highlight press releases, but don’t make them your main contribution. Followers will unfollow you quickly if that’s the only thing you post. Twitter is about interacting and sharing, not just reprocessing canned messages. Plus, you should pepper your posts with a bit of the personal from time to time. It will draw people in.
Good content examples:
Richard Rosenblatt, CEO of Demand Media, has a great Twitter style. Here are a few of his @demandrichard posts: from sharing info on the business, tonviting people to connect, letting people get to know more about the person.
- “Demand Media Daily Fact: Demand Studios has paid out more than US$14MM to its creator community as of June 2009.”
- “Looking forward to the Fortune conference in LA. May attend thursday. Please reply if you are attending.”
- “Made it to mtns after the conference; worth it…3 glasses of wine down and kids all over you tube and watching our videos on wakeboarding.”
2. Interaction. Twitter is not just a vehicle to push information out about your company. It’s about engaging in the dialogue. The most successful CEOs on Twitter make an effort to interact with followers. Search topics on Twitter and answer questions or provide advice. If you are overwhelmed by questions or comments from followers, be sure to say so and let them know that you aren’t ignoring them.
3. Tone. Authoritative but not smug. And definitely throw in some humble now and again. The regular folks will relate and admire you all the more.
4. Authenticity. It’s got to be genuine and in your voice. The ideal is for you to write your own posts from wherever you happen to be. But not everyone who should be tweeting has the desire or even has the manual dexterity to do so. If you need a little help getting started, then pick someone who knows you well or can get up to speed quickly. Be sure to listen first (follow others) and get a sense of the community before you jump in.
5. Don’t Tweet to Tweet. Personal details are good (see Content) but we're not that interested in what you ate for breakfast (unless it was with Obama) or that you’ll be on the phone all day.
6. Commitment. Be prepared to be in this for the long haul. The only thing worse than an out of date CEO blog is an abandoned CEO Twitter account. We suggest no fewer than 3 tweets a day to establish a real presence. Once you have been tweeting for a few weeks and feel comfortable, add your Twitter name to your email signature and business card.
7. Follower etiquette. Follow others who interest you. It is imbalanced if you have 2200 followers and follow only 100. You can’t engage in a dialogue if it’s all one-sided. Plus, part of the value of Twitter is hearing what others have to say. Also encourage people to follow those you like to follow.
8. Have an opinion. There aren’t too many public company CEO’s on Twitter because their CFO’s and compliance people worry it might affect the stock price. But if you’re a private company CEO, then have an opinion. Don’t like parts of the health care bill, say something. This is your opportunity.
9. Twitter is a Permanent Record. It goes without saying that once someone has Tweeted it’s public record.
10. Twitter vs. Facebook. No contest. Twitter is a business tool. Facebook, while it is trying hard to position itself as a business tool, is a personal update tool. Haven’t used either? Don’t waste time on Facebook, go straight to Twitter.
If you have no clue how to get started, but know you should be on Twitter, contact us for help.