Wednesday, September 30, 2009

Registration open for ePharma Summit the most innovative digital marketing event for Pharma

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The 9th Annual ePharma Summit is the most innovative digital marketing event for pharma. Year after year, hundreds of marketing professionals from leading pharmaceutical companies attend ePharma for incomparable access to insider information for optimizing their brand strategy and perfecting consumer relationships.

Based on feedback from hundreds of pharmaceutical digital marketers and brand managers, we’ve created a cutting-edge event packed with fresh case studies, hands-on workshops, hot topic debates, facilitated roundtable discussions, and live audience polling sessions. There might be other events out there, but ePharma Summit is the one event you need to be at in 2010!

Don’t Miss Out On
• Chris Anderson, the Editor in Chief of Wired Magazine what “free” means for Pharma and “The Long Tail” digital marketing
• Social-Media Boot Camp lead by the industry’s most notable experts Shwen Gwee at Vertex Pharmaceuticals and Mel Halkyard at Eli Lilly & Company
• Susan Dentzer, Editor in Chief Health Affairs and Health Policy Analyst on The NewsHour with Jim Lehrer gets to the bottom of healthcare reform. The annual eMarketing University lead by industry gurus from Shire Pharmaceuticals, Johnson & Johnson, AstraZeneca, Google, St. Joseph’s University, and Daiichi Sankyo
• UCB first time presentation on their innovative patient-centric epilepsy community
• Kevin Nalty, former pharma marketer and prolific online video creator interactive session allows you to weigh in on pharma on YouTube
• Two Physician interviews where they tell you how they prefer to learn and what is preferred in non-personal promotion

To preview the newly completed program agenda and the all-star speaker line-up, check out the website:

This is your chance to rub elbows with the foremost leaders in digital marketing in an unobtrusive environment conducive to 1 on 1 networking and idea exchange. Don’t wait…The ePharma Summit this past February was standing room only. Reserve your seat today and prepare to pursue true e-marketing innovation in 2010 and beyond.

Registration Open!
Register now for the e-marketing event of the year—February 8-10, 2010 at the Hyatt Regency Penn’s Landing in Philadelphia, PA. Use registration code P1506 blog when registering for th event.

We look forward to seeing you in Philadelphia,

The ePharma Summit Team
Lesly Atlas
Kristin Paulick
Paul Ivans
Joe Shields

Monday, September 28, 2009

Electronic records adopted by New York Hosptial

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North Shore-Long Island Jewish Health System, a New York regional health care group, has announced the adoption of electronic records throughout it's system ranging from large hospitals to its doctors. It will cost a total of $400 million to digitize the health records, but will more tightly link the doctors and hospitals together, along with labs to coordinate patient care, reduce medical mistakes and reduce necessary tests. Find out more about this implementation of electronic health records here.

Wednesday, September 23, 2009

Future doctors and their current online lives

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With new social lives taking place online, many professionals have found conflict between their personal profiles and how it affects their personal lives. This is no different for future doctors, meaning that many medical students are also guilty of putting inappropriate content online. Some situations are even violating doctor/patient confidentially.

Of the Student Affairs offices interviewed, Web MD found that 60% of the schools know of inappropriate behavior taking place online, with another 13% of instances where the medical students breaching doctor/patient confidentially rules. Half of the schools interviewed also had no policies in place to guide their students when it came to online behavior. Read the full article here.

I personally think we're entering a new age where professionals are going to have to mentally draw lines between personal/online lives and professional lives. However, the current Facebook Generation is going to have to learn what is appropriate online and make better judgements about what pictures and actions they place online. However, there should be no tolerance, and doctors should know, for breaking any confidentially laws and posting about patients online. So while the acceptance gap should grow about what is posted online, in no way should it relate to the patient, whose privacy and well being should be the main concern at all times.

What do you think?

Friday, September 18, 2009

Online perscriptions present growing problem

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As the nation moves to online health care, a separate issue is arising in terms of healthcare on the internet. According to Reuters, there's a growing number of online websites that will provide prescription drugs with no questions asked. The main concern to this practice is, in many cases, patients are taking the wrong drugs after self-prescribing the medication themselves. This is contributing to the growing trend of antibiotic resistance. Many of the those ordering from these sides bypass any trip to the doctor, and take the wrong prescriptions, which may be dangerous for many reasons, including how the drugs will interact in one's body with other medications.

What do you think about situations like this? Online sites do give out prescriptions after an order takes an online survey, however there is no one monitoring what drugs are interacting with which. Not to mention the growing resistance of many of the antibiotic drugs. How can this problem be solved?

Tuesday, September 15, 2009

CDC uses social media to distribute health incformation

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According to the Independent Florida Alligator, the CDC will now be using Facebook and Twitter to help distribute information about the Swine Flu.

Jay M. Bernhardt, director of the National Center for Health Marketing at the CDC stated"We have great information, [but] we have a terrible time distributing it. It's about providing health information and interventions when, where, and how people want and need them."

You can follow the CDC on Twitter at CDC_ehealth and become a fan of them on Facebook to have the latest information on the swine flu here.

Thursday, September 10, 2009

New widget helps NY doctors treat AIDS

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According to NY1, a new widget introduced by the New York State Health Department will help doctors know the latest medical information for treating patients with HIV and AIDS. This widget will provide doctors with podcasts, a hotline and email that will be constantly updated with the latest news on how to treat patients with the disease. Click here to watch the news report.

This is a great way to keep doctors current with treatment information on a disease which is very difficult to treat. This information will be available to New York doctors, do you think that other states will follow and begin offering widgets that will provide up-to-date instant information on how to treat other diseases?

Wednesday, September 9, 2009

Anthem Blue Cross and Blue Shield in Wisconsin Harnesses Social Media to Interact with Members

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In an effort to connect with customers, Anthem Blue Cross and Blue Sheild of Wisconsin has begun to utilize social media. According to Reuters, the healthcare insurance giant is piloting a program in which it uses Twitter to identify members who may have questions or concerns about their health benefits. Twitter allows Anthem to communicate and stay connected through the exchange of quick, real time conversation, and respond to each tweet about Anthem.

Members can follow Anthem on Twitter at

In addition to Twitter, Anthem is utilizing Facebook to create a community where people
can interact with Anthem and with each other, and learn about how our health
is connected and how one person's healthy behaviors can positively affect
someone else's health behaviors. Anthem is also launching a brand channel on
YouTube to create a vital and viral community around health and wellness.

Will we begin to see more insurance companies flocking to social media, especially smaller companies?

Tuesday, September 8, 2009

A Glimpse at a World Without Rules in Pharma Marketing

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Jonathan Richman recently posted on the imedia connection blog what would happen if there was no FDA, FTC, or DDMAC to set guidelines and rules for marketers in pharma. At first it seems like a great idea but then he went on to explain that instead of the FDA critiquing and reviewing your products it would instead be the patients, doctors, caregivers, researchers, payors, random pharma critics, and commentators doing it.

Those companies that claim bogus benefits would be shunned from society whereas those that are honest in their marketing would remain on top. Is this a good thing for pharma?

Thursday, September 3, 2009

Friending Doctors on Social Networks..Is it a good thing?

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This post on CNN shows how ex-Cleveland Cavalier basketball player Walter Jordan messaged his doctor on Facebook only after becomingly increasingly frustrated with closed offices, unreturned phone messages, and other said outputs of doctor-patient communication. His response through the social network was incredible, he got a returned message within 24 hours.

A study conducted by Manhattan Research shows that traditional means of communication including phone calls and face to face meetings with doctors just isn't as effective as it once was. Out of 9,000 US patients surveyed, 5 percent of respondents had received or sent an email to their doctor and of those 49 percent were interested in doing it again. More and more numbers are showing that consumers want to be able to communicate with their physicians electronically, so it would only make sense to friend your doctor on Facebook.

Wednesday, September 2, 2009

Minnesota helps citizens online

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Minnesota recently launched a nonprofit website that will help the citizens of its state compare the prices of different medical procedures and treatments. Minnesota Health Scores is aiming to educate the Minnesotan public by providing them with information the costs and quality of of procedures at clinics around the state.

Source: WKBT