Friday, December 25, 2009

Happy Holidays from the ePharma Summit!

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We're taking some much needed time off from our coverage of online Pharma marketing to celebrate the season with our loved ones. We want to sincerely thank you for your readership, your comments and your participation.

Here are our top posts from 2009:
How Can Pharma More Effectively Reach MDs Online?
Health 2.0 should start expanding in 2009
Driving Policy/Guidelines Around the Use of Social Media in Pharma


We'll be back in January with more coverage.

We wish you Happy Holidays!

Thursday, December 17, 2009

ePharma Summit Podcast: Monique Levy

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The ePharma Summit team recently sat down with speaker Monique Levy, the senior director of research at Manhattan Research. She commented on a few of the research projects that had just taken place.

Listen to the podcast here:





The ePharma Summit brings together leaders in digital marketing and the industry’s most cutting edge brand managers to share best practices and discuss innovative marketing strategies for improving physician access and affecting consumer behavior. For more information in the ePharma Summit, visit our homepage.

Wednesday, December 16, 2009

Senate rejects Dorgan's plan to import low-cost drugs

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Sen. Byron Dorgan's plan to import low-cost drugs to the United States has been rejected by the Senate. The Associated Press reports that the vote on the amendment by Sen. Byron Dorgan, D-N.D., was 51-48 in favor, but 60 votes were needed to prevail under a special rule. Obama had supported the measure as a senator, but his administration echoed safety concerns raised by the pharmaceutical industry — which is supporting the Democrats' health care bill.

Furthermore, both the pharmaceutical industry and the Obama administration were lobbying against the proposal, saying it would not protect people from potentially dangerous or ineffective drugs. Dorgan's plan would have cost drug makers billions of dollars and had bipartisan support.

What do you think about the rejection of Sen. Dorgan's plan? Will we see the plan revisited?

Tuesday, December 15, 2009

Would you like to guest blog from the ePharma Summit?

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That’s right, we’re offering a few exclusive all-access complimentary passes to the ePharma Summit – February 8-10, 2010 in Philadelphia, and you could attend the conference – on us ($3,000+ value). We’re looking for experienced bloggers who are well-versed in viral Pharma marketing to begin blogging now and also at this year’s event. In return for your posts, you’ll be able to attend educational sessions and training seminars delivered by industry thought-leaders and Pharma professionals through in-depth case studies featuring the industry experts from leading pharmaceutical companies sanofi-aventis, Pfizer, Eli Lilly & Company as well as digital experts such as Google/YouTube and Wired Magazine.

To apply to be a guest blogger, simply send your name, title, company and a few writing samples (a link to your blog is recommended) to Jennifer Pereira at jpereira@iirusa.com no later than Wednesday, January 27, 2010. We will review the submissions and contact all winners directly with more details. This opportunity doesn’t come often and we encourage you to apply and join us in Philadelphia.

For more on the ePharma Summit event, visit the website:
http://bit.ly/8ENPQ0

Download the Brochure:
http://bit.ly/8bxFEK

To see last year's coverage of the ePharma Summit, click here.

Wednesday, December 9, 2009

Hear from the experts about the FDA's recent meeting on online Pharma communication

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Insights and Perspectives from the FDA Public Hearing on the Use of Social Media and Internet for Health-Related Communications

About the webinar:
The FDA Social Media and Internet Public Hearing November 12-13, 2009 posed many questions for the pharmaceutical and biotech industries. Hear impressions of the event in a live interview with Jonathan Richman, Director of Business Development, Bridge Worldwide (Hearing Speaker) and Mel Halkyard, Global eCapabilities Director, Eli Lilly (Hearing Attendee)

What You Will Learn:
- Potential policy and regulatory actions from the FDA as a result of the hearing
- Major obstacles and challenges presented by the industry due to lack of guidance
- Solutions suggested by the industry to address current issues with internet and social media

The Speakers:
Jonathan Richman, Director of Business Development
Bridge Worldwide

Mel Halkyard, Global e-Capabilities Director
Eli Lilly & Company

Watch the web seminar here:
http://bit.ly/7MDVVH

Tuesday, December 8, 2009

Social Networking and PHRs are Changing Healthcare

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John Sharp notes in this post on eHealth that social networks and personal health records are changing healthcare as we see it today. The traditional role of health manager, which we know as mom, has been transformed through PHRs. Although, mom might always search the internet for newly diagnosed conditions and perhaps even ask a question to the online health communities. Either way we see it, it's indefinite that healthcare is changing. When was the last time you've searched the net for symptoms of a condition?

Monday, December 7, 2009

Complimentary Webinar: Assessing the Impact of Health Reform on Your Business Operations

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Tuesday, December 8
2-3PM EST

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/576509737
Mention Priority Code: P1526W1TWITTERBLOG

About the web seminar:
Health Reform is unfolding in Washington, DC. While the current focus is on policy, legislation, and the politics of Congressional approval, our sights soon turn to implementation and transforming policy into products - an opportunity unprecedented in recent history. Existing and proposed health care companies and organizations must rapidly develop their strategy, assess their readiness to participate in these programs, and develop implementation and investment plans.

This webinar will provide an overview or "how to" assess the impact of Health Reform on your company or organization's business operations.

This web seminar will focus on how to:
- Develop your participation strategy for Health Reform
- Identify areas of opportunity and risk
- Create a "readiness to participate" checklist
- Build and execute an implementation plan

About the speaker:
Nancy L. Grden is President of Avenir, LLC, a consulting firm specializing in innovative health care policy and programs. She has significant experience in guiding growth and development across several business sectors and government, as well as a public policy and marketing background.

Privacy Notice: IIR is dedicated to bringing you valuable information services such as this free Webinar. By registering for this event, you acknowledge that IIR may contact you electronically or by any other means regarding IIR’s events and services. You may opt out of subsequent communications if you prefer to no longer receive them.

Title: Assessing the Impact of Health Reform on Your Business Operations

Date: Tuesday, December 8, 2009

Time: 2:00 PM - 3:00 PM EST


After registering you will receive a confirmation email containing information about joining the Webinar.



Wednesday, December 2, 2009

British Docs Warned About Facebook

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The Medical Defense Union, a British legal body for doctors, has warned the country's doctors about the dangers of Facebook. The BBC reports that doctors communicating via sites such as Facebook may be a breach of ethical responsibilities.

It issued the warning after a number of cases in which patients propositioned doctors after searching for their details on the internet.

Regulators agreed that medics should be careful.

This is one of the first reports that we've seen from Europe regarding social networking membership and medical professionals. Do you think that more professional medical organizations will follow?

Doctors warned about risk of 'Facebook flirts'