article in the Pharma Marketing Blog in which even though many social media evangelists claim that social media has improved healthcare and its delivery, there is no tangible evidence to that proves this claim. There is proof however that consumers have reached health information through web 2.0, but that raises an issue of how valid was the information the consumer found? Did the consumer benefit from the information on the web?
The launch of mobile health care related applications on the iPhone and other smart phones will also bring about more heated discussions as the FDA will continue to find actual evidence to support these claims.
The FDA will have a lot to look forward to in 2010 with social media technology.