Friday, January 8, 2010

Diet Drug Maker Glaxo to Pay for a Film on Eating

Pin It Now!
The New York Times reports that the makers of Alli will fund a documentary style film to educate on obesity. Glaxo is sparing no expense by hiring such big name actors as Alec Baldwin and Susan Sarandon.

Brooks Barnes writes that while corporations back films all the time, it is rare for one to pay for a documentary with direct hopes that it will translate into bigger profits. As a rule, documentary makers are an aggressively anticorporate crowd.

Learn more: Diet Drug Maker Glaxo to Pay for a Film on Eating
Post a Comment