FiercePharma.com reports that New York State Gov. David Patterson is joining with other politicians to push legislation that would bar sales reps from offering free meals, brand-name tchotchkes, et al, to doctors. The idea being to keep reps from using such inducements to persuade docs to use specific drugs.
According to the Associated Press, Gov. David Paterson is backing the proposal with promises that it would end up improving patient care and cut Medicaid costs. "[M]ore expensive drugs will not be prescribed for the wrong reasons," he said (as quoted by the AP).
Learn more: NY Governor: Let's ban pharma gifts
What do you think of this push for legislation to reduce gifts?