Wednesday, February 10, 2010

ePharma Summit 2010: Pharma on YouTube

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Clare O’Brien, Sales and Business Development, YouTube/Google

Options for Pharma Companies YouTube:
-Homepage Take Over:
- You can buy the homepage specifically
- There are 45-50 million homepage impressions in US.
-Trick of this is you have many impressions, but the engagement is very low.
-Only approved content appears on the home page

-Promoted Video
-A company can pay to have your videos appear higher in the search results
-Promoted video can allow you to run many types of creative. They can be run in the paid search results
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