Monday, February 8, 2010

Pharma's New Home Lies at the Corner of Facebook and Twitter

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The future of the life sciences industry relies on creating a multi-channel marketing strategy, which includes combining traditional practices with new marketing channels, such as the internet and social media sites. However, with a lack of guidance from the Food and Drug Administration on what type of communication is allowed, executives are cautious about venturing onto the web.

Use this best selling Datamonitor report to identify strategies that will increase adoption of social media by life sciences companies. Also understand the trends that are shaping the future of pharma marketing.

Find out more about this report here


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