Tuesday, February 23, 2010

Progressive Rx Faces challenges with Google

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King 5 of Seattle recently looked at the new rule enforced by Google about listing online pharmacies within search results. The full report can be read here. This report focuses specifically on ProgressiveRx. They are a legal online pharmacy that has been in operation for six years. They're an accredited pharmacy according to PharmacyChecker, the current tool Google uses to validate pharmacies. However, as of March 1, Google will switch to the National Association of Boards of Pharmacy, which states that a pharmacy must be in each state it distributes its drugs. As ProgressiveRx's only location is in Oregon, they'll be dropped from Google's search terms. They receive 70% of their traffic from Google Search terms.

Do you agree with Google's choice to change their Pharmacy rating policy? As the video states, only national chains have pharmacies in every state.

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