For the study, Kantar Health surveyed 1,000 physicians and consumers in the US and Europe on their use of social media.
Among the findings:
Sixty-seven percent of European consumers said they trust the information they find in social-media venues. Only 45% of American consumers agreed.
Fifty-two percent of European physicians said healthcare professionals should participate in discussions in patient forums and social networks, compared to only 41% of US physicians. Similarly, 41% of European doctors believe social media will play an increasingly important role in shaping their patient management and treatment, versus only 23% of US physicians.
To learn more about the findings we encourage you to check out Arnold's report:
Europe edges US in social media for health info, says study
What do you think are the factors that drive Europeans to adopt health related social media? Is this a surprise?