Wednesday, April 28, 2010

Save the Date - Multi Channel Pharma Marketing Event

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The producers of the sold out ePharma Summit invite you to join us this fall for an all ALL NEW event that will help you drive brand advocacy and elevate top line sales.

An onslaught of environmental factors have led to a paradigm shift in the pharmaceutical marketing model:
-Heightened regulatory scrutiny - The shift from the blockbuster to the nichebuster - The omnipresence of generic drugs - Changing consumer preferences - Fragmented media...

In order to compete, pharma companies are forced to rethink their approach as traditional sales and marketing techniques have been rendered inefficient and ineffective. The Multi Channel Pharma Marketing Event is the ONLY industry event focused on breaking down internal silos to achieve channel integration and maximize return on engagement.

All new topics include:
● Bust Silos to Identify New Marketing Insights and Opportunities
● Get the Most Out of Your Agency Partnerships From Contract to Execution
● Prepare for the Paradigm Marketing Shift Created by the New Economic and Regulatory Environment
● Enhance Patient-Provider Relationships to Achieve True Return on Engagement
● Adopt Actionable Segmentation Techniques to Drive Market Growth
● Improve Mission Critical Managed Care Partnerships to Secure Market Access
● Take Value Add to the Next Level to Differentiate Your Brand and Build Sustainable Relationships
● Evaluate the ROI of Your Media Plan Without Getting Bogged Down in the Data

Hear multi channel success stories from sanofi-aventis, AstraZeneca, Bristol-Myers Squib, Genentech, Novo Nordisk, Daiichi Sankyo, and more.

Visit the webpage to learn more here.
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