Tuesday, April 20, 2010

Where does Pharma start their social media strategy?

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PR For Pharma recently posed the question: Where do you begin your social media strategy? While as marketers we automatically look for the financial benefit as a place to start and work backwards, that may not be the right place for Pharma to start their social media.

Instead, Pharma companies should start by looking at the patient and where they start their online journey for health information. Once Pharma knows where their patients go online, then they should find an appropriate way to place their information where the patients are going to find it. It's also good to start looking online at the information that is already there for the patient.

What do you think? Is this advice you believe you should follow? Read the full article here.
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