Wednesday, May 19, 2010

How initials can help your consumers find your product

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MS, IBS, ADD. All three are common disease names and are more frequently showing up in Pharmaceutical advertising. Acronyms are a driving force in today’s Pharma marketing, as they allow companies to normalize otherwise awkward diseases. Through taking out the uncomfortable stigmas from diseases, Pharma companies are then allowed to educate and treat diseases patients and doctors may not know exist. Read the full article here.
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