Anna Talerico of iMedia Connection recently looked at how the power of social proof can help your users engage in your community and get your products recognized. As individuals, we are more likely to do something if we see other people doing it around us. Whether drinking coffee in the morning, or looking up to the top of a tall building, if others around you are doing it, you are more likely to do it. So, if you showcase to potential customers on your webpage that other customers find value in and are using your product, you can build credibility in your product.
Ways to do this showcasing social media tools include calling users to action with a “Fan This” button or “Follow Me” button both with the number of followers included. Read the full article online here. What other ways have you seen that can showcase the strength of your crowd online?