Tuesday, June 8, 2010

Do fake online profiles have a place in social networks?

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Recently, ClickZ looked at the strategy the firm Medseek has used to distinguish themselves from others in the Facebook world, a fake online profile that simulates a patient. They created a profile for Sarah Baker, who shares her information about trips to the doctor and uses of electronic applications that allow "her" to better use digital healthcare managing systems. Read the full article at ClickZ.

What is your take on companies creating patients to share their services and inform the public of how to better use them?
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