Wednesday, June 23, 2010

Product, placement, price, and promotion? No longer in Pharma

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Pharma Executive has a recent article detailing the changing landscape of Pharma marketing. Of the four Ps, Pharma marketers really only have control of Product now. Placement, price, and promotion are facing pressures that are out of the hands of the marketers. What are the new Ps of Pharma Marketing? Predictive Modeling, Personalization, Peer-to-Peer, and Participation. Look at an in-depth reveiw of the four new Ps at Pharma Executive.


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