Tuesday, June 15, 2010

Top 25 DTC Marketers at The Multi Channel Pharma Marketing Conference

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Priya Brooks, one of the keynote speakers at this year's Multi Channel Pharma Marketing Conference was recently named among the Top 25 DTC Marketers. Currently at Bristol-Myers Squibb, she currently works on direct to consumer advertising on the Abilify brand.

Her passion is the business: digging deep to uncover customer insights and to create a strategic foundation, creative platform and communications plan that make a connection with patients and drives response.

We're also delighted to welcome Robert Maresca, who is the Consumer Brand Manager of Symbicort at AstraZeneca.

While working on the Symbicort brand, Maresca has been part of a team that has won a number of AstraZeneca awards, including the Presidential Excellence Award for Brand of the Year and the “Accoladz” award for DTC Advertising. In addition, Symbicort was honored as a MM&M Brand of the Year in 2009. He earned a B.S. degree in pharmacy from the Philadelphia College of Pharmacy and Science and an M.B.A. from Columbia Business School.

See the complete article on the Top 25 DTC Marketers here. The Multi Channel Pharma Marketing Event will take place will be taking place October 13-14, 2010 in Princeton, New Jersey. For more information on the conference, visit our webpage here.

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