Wednesday, June 9, 2010

What are some of the myths about Pharma Advertising?

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Media Post looks at a several of the assumptions that the general public has when it comes to Pharma marketing:

Claim: Physicians are being pressured into prescribing the medications by their patients unduly influenced by pharma advertising.
Claim: Drug advertising promotes expensive branded drugs when much-lower cost generics are available.
Claim: Drug advertising increases health care costs.
Claim: Drug advertising leads to over-prescribing.

Head over to Media Post to see their responses to these perceptions on Pharma advertising. What other perceptions do you commonly encounter when it comes to Pharma Advertising and the public taking the medications?


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