Thursday, July 15, 2010

Bayer launches unbranded contraception campaign

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According to Medical Marketing & Media, Bayer has started an unbranded campaign to educate women about contraception. At bayerforwomen.com, women can gain correct facts about contraception. There is also a link to Bayer's three forms of contraception: Yaz, Yasmin and Mirena.

Rose Talarico, deputy director, external product communication stated,
“Women today have many different birth control methods to choose from. And they often get information from a variety of sources, some of which may not be accurate, such as blogs, coworkers, TV and more. Since making a misinformed decision about birth control can lead to unnecessary risks, it's important that women have access to all the information available in a straightforward and educational format.”

Read the full article here.


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