Thursday, July 22, 2010

How do you reach no-see physicians?

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In a recent article at Pharma Kinnex, they discuss how to reach doctors that are increasingly becoming no-see doctors. This promotes the need for a multi-channel approach to letting those doctors know about your products. While they will not see sales reps, there are multiple other ways to reach them, all allowing for the same voice and information to be passed concerning the drug you are letting the doctor know about. According to the article: By combining faxes, direct mail, e-communications and teledetailing along with your sales force call plan, promotional dinner meetings and conference exhibits you can greatly extend your reach and frequency. Read the full article here.

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