Dose of Digital recently had an excellent article about how Pharma should be using YouTube. Many companies, Pharma included, are fearful of what kind of comments they will receive via their social media efforts. However, with YouTube, there are two very important factors to note. The percentage rate of individuals who comment on videos is less that 1% in most cases. YouTube also allows the video owners to moderate their comments, so any negative feedback video owners receive don't have to appear on the site. Read the full article from Dose of Digital here.
Does your company use YouTube? How do you control individuals commenting on your videos?