Thursday, July 1, 2010

Sanofi Pasteur to raise awareness of whopping caugh

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According to Medical Media & Marketing, Jeff Gordon is teaming up with sanofi-Pasteur to promote awareness of whopping cough. Television and radio ads will begin running in August, in combination with print, online and patient materials that will also be distributed.

A digital effort will take place as well:
Other campaign elements include a website ( and Facebook page. By texting “SOUNDS” to 292929 on a mobile phone, participants will receive a text message five days later reminding them to get vaccinated. From the campaign website, visitors can check out Jeff Gordon's “favorite road tunes,” and download the songs from iTunes for $0.99 to $1.29 each. For every song downloaded (selections run the musical gamut, from U2, Sheryl Crow and Rascal Flatts, to Rihanna, Ke$ha, and Disney movie scores), 5% of the proceeds will go to the March of Dimes for pertussis education, according to the statement.

Additionally, Sanofi Pasteur is donating $0.10 for each of the first 50,000 new people who “like” the Sounds of Pertussis page on Facebook. At press time, nearly 14,000 people “liked” the page.

Read the full article here.

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