Pasteur to promote awareness of whopping cough. Television and radio ads will begin running in August, in combination with print, online and patient materials that will also be distributed.
A digital effort will take place as well:
Other campaign elements include a website (SoundsofPertussis.com) and Facebook page. By texting “SOUNDS” to 292929 on a mobile phone, participants will receive a text message five days later reminding them to get vaccinated. From the campaign website, visitors can check out Jeff Gordon's “favorite road tunes,” and download the songs from iTunes for $0.99 to $1.29 each. For every song downloaded (selections run the musical gamut, from U2, Sheryl Crow and Rascal Flatts, to Rihanna, Ke$ha, and Disney movie scores), 5% of the proceeds will go to the March of Dimes for pertussis education, according to the statement.
Additionally, Sanofi Pasteur is donating $0.10 for each of the first 50,000 new people who “like” the Sounds of Pertussis page on Facebook. At press time, nearly 14,000 people “liked” the page.
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