Friday, August 13, 2010

Does Pharma need to embrace more marketing channels?

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Fierce Pharma looks at how many consumers are tuning out Pharma's traditional approach to marketing, and how they need to embrace a full circle marketing campaign. Digital marketing is where Pharma needs to turn next. Many companies are scared to embrace this new form of marketing, and the FDA isn't making things easier, as they still haven't issued formal guidelines as to what is and isn't allowed when marketing to Pharma individuals. Fierce Pharma pointed out that KevinMD also wrote a post looking at this topic in-depth. What do you think? how long will it be before Pharma fully embraces digital and integrates that marketing with their other TV and Print campaigns?

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