Thursday, August 5, 2010

Moving marketing: From email to social networking

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Brian Solis recently wrote an informative piece about the current migration that email marketers are making to social networks. Of the time Americans spend online, 25% of it spent on social networks and 8.3% is spent on email. Solis believes that email is the original social network, but companies are looking to move into social networks due to the round-the-clock influence their information can have on networks. Over email, social networks can provide a simulate 24 hour connection, where individuals can obtain meaningful information constantly through message boards, invitations and communications en masse to groups.

Solis emphasizes the importance of great information, and how these new social networks can compound and reach more audiences as individuals find valuable content and pass it to their networks. What kind of content are you providing to your social networks?

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