Friday, August 27, 2010

Why is Pharma afraid of digital marketing?

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At the World of DTC Marketing Blog, Rich Meyer looks at why phamra companies are afraid of entering the pharma digital marketing space. Meyer points out that even though the ROI of Pharma television commercials is minimal, it's what is known to the industry, so it continues to market that way. Many hold back from digital marketing because it is a foreign and unknown concept to marketing. In addition, there are few Pharma marketers who know and understand the space before they enter it. Meyer gives a few more reasons Pharma Marketers are afraid to enter the digital space.

What are other setbacks for the Pharma marketing industry?
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