Monday, September 27, 2010

Are you using the right platform to target your audience?

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Listening online is key to excelling with your audience online. It is important to look at the platforms your audience is engaging on and how they are approaching the topics they are talking about. The 360° Digital Influence Blog suggests that creating a Facebook fan page for a drug may not be sending the message a Pharma company wants to send.

Where are your customers speaking online? Have you taken the time to find those places?

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