Friday, September 24, 2010

Can the FDA keep up with Pharma Advertising?

Pin It Now! looks at the current balancing act Pharma companies are playing with the FDA while advertising to consumers. The USA and New Zealand are the only two countries in the world that allow Pharma companies to advertise to their consumers. The Pharma companies spend over $4.8 billion every year. The FDA regulates these ads, but is often far behind in monitoring and enforcing their policies on the ads.

What do you think the FDA can do to better patrol Pharma Marketing? While the number of warning letters from the FDA has increased from 21 in 2008 to 45 as of August this year, the FDA is having trouble with the volume of advertising and reviewing campaigns.

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