Wednesday, September 1, 2010

Social networks provide comfort for patients

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Recently in the Dallas Morning News, tell the story of how Jenny Scott became a blogger during her daughter's struggle with leukemia. In 2004, she began to share the story of her baby's cancer treatments and the struggles the family was facing. This fostered a community where readers could read about the cancer updates and created a forum for the other parents who were supporting their children sick with cancer.

How important are forums online like this for patients struggling with illness? While the Pharma industry is struggling to regulate the Pharma marketing industry online, there are these great forums that are helping patients and parents discover the illnesses their children are struggling with, and giving them an outlet to express their concerns and questions among peers.
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