Friday, November 5, 2010

Twitter tests ads on Hootsuite

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Twitter has released ads into the Twitter streams of users using HootSuite in an effort to find a sustainable business model. According to AdAge, in the next step after Promoted Tweet, targeted promotional tweets will appear in the streams of users who follow certain Twitter handles. They will start with HootSuite, which is a base of approximately 175 million users, then, should it be successful, expand to other third party Twitter applications and Twitter.com.

Will Pharma be able to take advantage of this new advertising platform? How can this new platform benefit Pharma advertisers?

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